Industry Dilemma: Dual Problems in Web2 and Web3

Structural flaws of Web2 platforms

• Platforms monopolize data and algorithms, stripping users of privacy and content sovereignty

• Creators rely on centralized distribution, with highly opaque revenue sharing

• Social connections are non-transferable—once an account is banned, all progress is lost

Early-stage bottlenecks of Web3 social platforms

• Poor user experience: complex operations and high gas fees

• Sparse content ecosystem: lack of quality creators and mature recommendation systems

• Short-sighted incentive design: airdrop expectations and short-term mining lead to rampant exploitation

• Insufficient cross-app interoperability: identity and behavior data are hard to share, resulting in fragmented ecosystems

Conclusion: Existing models fail to meet mass-market needs. The foundational logic of social and content economies must be restructured.