Pop Ecosystem Overview

From Standalone Products to a Connected Network

The Pop ecosystem is a multi-layered collaborative network spanning social, content, entertainment, finance, and infrastructure, aiming to become a one-stop Web3 consumer-grade platform for the creator and connector economies.

Core Modules of the Pop Ecosystem:

Pop Social: A native decentralized social platform focused on social interaction, content distribution, and behavioral incentives, serving as the social graph infrastructure.

BETV: A Web3 short video social platform jointly launched by Pop Social and Nivex, integrating Watch-to-Earn, NFT-based content ownership, and creator revenue sharing.

Nivex: An exchange strategically invested in by PopX, serving as the financial hub of the ecosystem, providing trading and liquidity services. Its platform token will be issued on PopChain.

PunkVerse: An ecosystem combining entertainment, NFTs, and VR interaction, bridging virtual trend culture with on-chain digital assets.

PopX: An innovation incubator and ecosystem investment platform, strategically supporting Web3 + AI applications and accelerating PopChain ecosystem adoption.

PopChain plays the role of underlying infrastructure and value coordination in this network:

It is not only a settlement layer, but also a registry system for identity and assets, and a consensus layer for behavior and connection value, ensuring interoperability between ecosystem applications and providing open APIs for third-party developers.