Core Philosophy

“Connection is asset, behavior is consensus.”

• Identity as the Entry Point: Users enter the ecosystem via decentralized identity (DID), maintaining control over their data and reputation.

• Content as Asset: Every article, video, and piece of creative work can be verified on-chain, minted as an NFT, and traded or combined.

• Behavior as Consensus: Actions like likes, shares, recommendations, and invites are no longer valueless—they become “behavioral assets,” forming the basis for on-chain reputation and earnings.

Connection as Value: Whether it's community building, traffic referrals, or cross-platform collaboration, each connection brings economic incentives and strengthens network effects.